Tanisha Pinkins is a corporate lawyer in Holland & Knight’s Atlanta office who advises NFL teams, NFL, NBA and collegiate athletes, private equity funds, sports agencies, and investors on complex transactions across the sports, media, and entertainment industries. Her practice focuses on private equity investments, name, image and likeness (NIL), mergers and acquisitions (M&A), athlete brand monetization, and sports agency representation matters.

A recognized advisor in the evolving NIL landscape, Ms. Pinkins has negotiated NIL agreements for elite collegiate and professional athletes, including transactions valued at up to $6 million, has advised on corporate structure and governance and prepared and filed more than 200 athlete agent registrations on behalf of leading sports agencies. She regularly counsels agencies, athletes, and brands on endorsement, sponsorship, compliance, and commercialization strategies.

Ms. Pinkins also represents NBA, NFL and collegiate athletes, sports agencies, and investors in strategic acquisitions, business restructurings, investments, and the development of athlete-driven brands, media ventures, and consumer products. Her experience includes advising on sports-related acquisitions and investments involving prominent professional athletes and sports entrepreneurs.

In addition, Ms. Pinkins advises private equity funds, strategic investors, and global companies in complex M&A transactions. Drawing on her experience across sports, media, entertainment, and technology, she helps clients build, scale, protect, and monetize high-growth businesses, brands, and investment platforms.